Biblioteca Juan Alberto Aragón Bateman

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Your search returned 14 results.

1.
Servicio al cliente : métodos de auditoría y medición / Humberto Serna Gómez, John Jairo Gómez ; con la colaboración de Patricia Serna H., Sergio Serna H., María Dolores Rodríguez

by Serna Gómez, Humberto | Gómez, John Jairo.

Edition: 2. ed. actualizada y corregidaMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : 3R Editores, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / S276s (1).

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2.
Relación entre experiencia previa, servicio postventa y el comportamiento de disposición de renovación de pólizas de seguros de automóviles / Avila, Jazmin, Bocachica, Azucena y Moreno Ruby Liliana

by Avila, Jazmín | Bocachica, Azucena | Moreno, Ruby Liliana.

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.812 / A945 (1).

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3.
The Psychology of being put on hold : an exploratory study of service quality / Deborah K. Unzicker

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
Customer response to intangible and tangible service factors / Kirk L. Wakefield and Jeffrey G. Blodgett

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Self-service technologies : understanding customer satisfaction with technology-based service encounters / Matthew L. Meuter...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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6.
Understanding the customer base of service providers : an examination of the differences between switchers and stayers / Jaishankar Ganesh, Mark J. Arnold and Kristy E. Reynolds

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
Mystery shopping : using deception to measure service performance / Alan M. Wilson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
Some new thoughts on conceptualizing perceived service quality : a hierarchical approach / Michael K. Brady and J. Joseph Cronin

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
Logistics service quality as a segment-customized process / John T. Mentzer, Daniel J. Flint and G. Tomas M. Hult

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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11.
The Impact of customer relationship characteristics on profitable lifetime duration / Werner J. Reinartz and V. Kumar

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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12.
Incremento en ventas en domicilios : ruta de la calidad / Felipe Gómez ; director Hernán Salazar

by Gómez, Felipe | Salazar, Hernán [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.89 / G652 (2).

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13.
Calidad en el servicio : el cliente incógnito / María Mercedes Botero, Paola Peña

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

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14.
Desarrollo de un modelo de medición de la orientación al mercado con real foco en el consumidor y pilotaje en el sector asegurador colombiano / Jorge Enrique Garcés Cano ; directora Marithza Sandoval Escobar

by Garcés Cano, Jorge Enrique | Sandoval Escobar, Marithza [directora].

Language: Spanish Publisher: Bogotá : s.n., 2011Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2011 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / G171 (2).

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Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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