The Impact of customer relationship characteristics on profitable lifetime duration / Werner J. Reinartz and V. Kumar
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CALIDAD EN EL SERVICIO | CLIENTES | COMPETENCIA COMERCIAL | INVESTIGACION DEL CONSUMIDOR | MOTIVACION DEL CONSUMIDOR | ORIENTACION AL CLIENTE | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 67 No. 1 (2003) ; p. 77-99No physical items for this record
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