Biblioteca Juan Alberto Aragón Bateman

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Your search returned 16 results.

1.
People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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2.
A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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3.
On being happy and possessive : the interactive effects of mood and personality on consumer judgments / Joseph P. Forgas, Joseph Ciarrochi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
How buyers frame problems : revisited / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Equilibrium price communication and unadvertised specials by competing supermarkets / Ram C. Rao, Niladri Syam

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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6.
The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
The Effectiveness of information and color in yellow pages advertising / Karen V. Fernandez and Dennis L. Rosen

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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9.
Close encounters of two kinds : false alarms and dashed hopes / Haipeng Allan Chen, Akshay Rao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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10.
Developing synergies between promotions and brands in different price-quality tiers / Katherine N. Lemon and Stephen M. Nowlis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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Relación entre los niveles de TRP'S, las medidas de recordación, preferencia de marca y la conducta de compra en consumidores colombianos / Diana María López Celis ; director Omar Fernando Cortés Peña

by López Celis, Diana María | Cortés Peña, Omar Fernando [director].

Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / L672 (2).

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13.
Propuesta de una medida de valor de marca construida desde la psicología del consumidor / Jorge Ernesto Vargas Rosas ; directora Andrea Velandia Morales

by Vargas Rosas, Jorge Ernesto | Velandia Morales, Andrea [directora].

Language: Spanish Publisher: Bogotá : s.n., 2011Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2011 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / V173 (2).

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14.
Efecto de la combinación color - olor en variaciones multisensoriales sobre las respuestas psicofisiológicas, la actitud y la recordación de una marca desconocida en la publicidad impresa / Liliana Pacheco Vázquez ; directora Andrea Velandia Morales

by Pacheco Vázquez, Liliana | Velandia Morales, Andrea [directora].

Language: Spanish Publisher: Bogotá : s.n., 2012Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2011 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / P122 (2).

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15.
Congruencia intermodal entre los atributos formales de un bombón de chocolate / Germán Alberto Nieto Perico ; director Juan Carlos Rincón

by Nieto Perico, Germán Alberto | Rincón, Juan Carlos [director].

Language: Spanish Publisher: Bogotá : s.n., 2012Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2012 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.838 / N428 (2).

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16.
Factores asociados al consumo simbólico de artesanía : cerámica-cestería de Ráquira y Guacamayas / Jenny Liliana Amaya Téllez ; directora Diana Esperanza Oliveros Fortiche

by Amaya Téllez, Jenny Liliana | Oliveros Fortiche, Diana Esperanza [directora].

Language: Spanish Publisher: Bogotá : s.n., 2012Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2012 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / A519 (2).

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