Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors by Goldberg, Marvin E., ed \| Gorn, Gerald, ed \| Pollay, Richard W., ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1). Place hold Add to cart (remove)
	2.	Mercadeo práctico para nuevas empresas : técnicas para abrir puertas y capturar mercados / Dave Patten ; traducción Zulma Ramos Ramírez ; revisión técnica Humberto Serna Gómez by Patten, Dave. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / P188 (1). Place hold Add to cart (remove)
	3.	Manual de mercadeo directo / Bob Stone ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez by Stone, Bob. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / S866 (1). Place hold Add to cart (remove)
	4.	Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.) by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 8. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (2). Place hold Add to cart (remove)
	5.	Fundamentos de mercadeo moderno / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni ; traducción de Jorge Cárdenas Nannetti by Cundiff, Edward W \| Govoni, Norman A. P \| Still, Richard R. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice-Hall International, c1976Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C862 (1). Place hold Add to cart (remove)
	6.	The Effect of enduring, situational and response involvement on preference stability in the context of voting behavior / Scot Burton and Richard G. Netemeyer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	The Influence of tempo, loudness and gender of listener on responses to music / James J. Kellaris and Ronald C. Rice Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Effects of debriefing in marketing research involving mild deceptions / Daniel Toy, Jerry Olsen and Lauren Wright Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan by Mooij, Marieke K. de \| Keegan, Warren J. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1). Place hold Add to cart (remove)
	10.	Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors by Sherry, John F., ed \| Sternthal, Brian, ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1). Place hold Add to cart (remove)
	11.	Contextual priming effects in print advertisements : the moderating role of prior knowledge / Youjae Yi Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	12.	Attention versus distraction : the interactive effect of program involvement and attentional devices on commercial processing / Kenneth R. Lord and Robert E. Burnkrant Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	13.	A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2). Place hold Add to cart (remove)
	16.	The Use of figures of speech in print ad headlines / James H. Leigh Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	17.	Beauty before the eyes of beholders : the cultural encoding of beauty types in magazine advertising and music television / Basil G. Englis, Michael R. Solomon and Richard D. Ashmore Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	18.	Increasing cognitive response sensitivity / Brian Wansink, Michael L. Ray and Rajeev Batra Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	19.	What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston by Jones, John Philip. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / J662 (1). Place hold Add to cart (remove)
	20.	Market driven strategy : processes for creating value / George S. Day by Day, George S. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D19 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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