Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	41.	A Reevaluation of the attentional inertia concept / Willem Verbeke Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	42.	Coupon characteristics and brand choice / Goutam Chakraborty, Catherine Cole Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	43.	Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	44.	A Conceptual model of the impact of advertising on service employees / Mary Finley Wolfinbarger, Mary C. Gilly Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	45.	Effects of involvement, argument strength and source characteristics on central and peripheral processing of advertising / J. Craig Andrews, Terence A. Shimp Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	46.	The Interactive effects of message appeal and individual differences on information processing and persuasion / Meera P. Venkatraman...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	47.	Music format effects in radio advertising / Gary L. Sullivan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	48.	Music influences on mood and purchase intentions / Judy I. Alpert, Mark I. Alpert Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	49.	Stereotyping effects on consumers' evaluation of advertising : impact of racial differences between actors and viewers / William J. Qualls, David J. Moore Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	50.	Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Jaime Gómez Mont Araiza ; revisión técnica Altagracia Elena Gutiérrez García by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1991 (2). Place hold Add to cart (remove)
	51.	A Coupon is more than a low price : evidence from a shopping-simulation study / Robert M. Schindler Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	52.	Appraisal processes in the enactment of intentions to use coupons / Richard P. Bagozzi, Hans Baumgartner, Youjae Yi Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	53.	Music, music videos and wear out / Marvin E. Goldberg...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	54.	The Influence of tempo, loudness and gender of listener on responses to music / James J. Kellaris and Ronald C. Rice Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	55.	How advertising slogans can prime evaluations of brand extensions / David M. Boush Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	56.	The Program-length commercial : a study of the effects of television : toy tie-ins on imaginative play / Patricia Marks Greenfield...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	57.	The Influence of model age on children's reactions to advertising stimuli / M. Carole Macklin Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	58.	Developing a typology of affective responses to advertising / Rajeev Batra, Morris B. Holbrook Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	59.	Question effects on information processing in advertising / Daniel J. Howard, Robert E. Burnkrant Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	60.	The Indirect effects of advertisements designed to change product attribute beliefs / Youjae Yi Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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