Your search returned 123 results.

1.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.)

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (2).

2.
Consumer behavior / John C. Mowen

by Mowen, John C.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : MacMillan, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M692 (2).

3.
An Investigation of subliminal embed effect on multiple measures of advertising effectiveness / Dennis L. Rosen and Surendra N. Singh

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

4.
Environmental color, consumer feelings and purchase likelihood / Joseph A. Bellizzi, Robert E. Hite

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Jaime Gómez Mont Araiza ; revisión técnica Altagracia Elena Gutiérrez García

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1991 (2).

6.
Black and white response to culturally targeted television commercials : a values-based approach / Robert E. Pitts...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
Marketplace attributions and consumer evaluations of discount claims / Donald R. Lichtenstein, Scot Burton and Bradley S. O'Hara

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
Subliminal advertising and the psychology of processing unconscious stimuli : a review of research / Kathryn T. Theus

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

9.
Imaging and analyzing in response to new product advertising / Richard L. Oliver, Thomas S. Robertson and Deborah J. Mitchell

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

10.
La Imagen de marca de los países / Josep-Francesc Valls

by Valls, Josep-Francesc.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / V155 (1).

11.
Consumer behavior / John C. Mowen

by Mowen, John C.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice Hall, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M692 / 1995 (1).

12.
Perfil de los consumidores potenciales de muebles artesanales que vende el almacén Ambientes de Artesanías de Colombia en la ciudad de Bogotá / Adriana Belalcázar, Jairo M. Rozo, Francy G. Sánchez y Yolanda Sierra ; directora Maritza Sandoval Escobar

by Belalcázar, Adriana | Rozo, Jairo M | Sánchez, Francy G | Sandoval Escobar, Maritza [Directora] | Sierra, Yolanda.

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.835 / P273 (1).

13.
Preferencias y características del consumidor bogotano de estrato 4, 5 y 6, relacionadas con la aceptación e intención de compra de productos derivados de feijoa / Saulo A. Medina F., Ricardo Salamanca, Rafael Eduardo Tamayo M.

by Medina F., Saulo A | Salamanca, Ricardo | Tamayo M., Rafael Eduardo.

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.838 / M224 (1).

14.
Designing warnings to compensate for age-related changes in perceptual and cognitive abilities / Gabriel K. Rousseau, Nina Lamson and Wendy A. Rogers

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

15.
An Experimental method for studying unconscious perception in a marketing context / Stewart Shapiro...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

16.
Across-versus within-class comparative advertising : insights into prestige class anchoring / Stuart Van Auken, Arthur J. Adams

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

17.
What qualitative research can be / Ronald Jay Cohen

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
The Robustness of the asymmetrically dominated effect : buying frames, phantom alternatives and in-store purchases / John R. Doyle...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
Does the salesperson like customers? : a conceptual and empirical examination of the persuasive effect of perceptions of the salesperson's affect toward customers / Arun Sharma

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

20.
An Investigation of match-up effects in sport sponsorship advertising : the implications of consumer advertising schemas / Stephen R. McDaniel

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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