Marketplace attributions and consumer evaluations of discount claims / Donald R. Lichtenstein, Scot Burton and Bradley S. O'Hara
Material type: ArticleLanguage: English Publisher: New York Subject(s): ANALISIS DE VARIANZA | ATRIBUCION | CONDUCTA DEL CONSUMIDOR | MOTIVACION DEL CONSUMIDOR | OFERTAS | PERCEPCION DEL PRODUCTO | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 6 No. 3 (1989) ; p. 163-180No physical items for this record
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