The Robustness of the asymmetrically dominated effect : buying frames, phantom alternatives and in-store purchases / John R. Doyle...(et al.)
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | EVALUACION DEL PRODUCTO | PERCEPCION DEL PRODUCTO | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 16 No. 3 (1999) ; p. 225-243No physical items for this record
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