Consumer behavior / John C. Mowen
Material type: TextLanguage: English Publisher: Englewood Cliffs : Prentice Hall, c1995Edition: 4. edDescription: 862 p. : ilISBN: 0023846119Subject(s): ACTITUDES | APRENDIZAJE | CAMBIO DE ACTITUD | COMUNICACION | CONDICIONAMIENTO | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | CULTURA | GRUPOS | MERCADEO | MOTIVACION | PERCEPCION | PERSONALIDAD | PERSUASION | PROCESAMIENTO DE INFORMACION | PSICOLOGIA DEL CONSUMIDOR | PUBLICIDAD | TOMA DE DECISIONESDDC classification: 658.834Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.834 / M692 / 1995 (Browse shelf) | Available | 003955 |
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