Biblioteca Juan Alberto Aragón Bateman

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181.
Building brand community / James H. McAlexander, John W. Schouten and Harold F. Koenig

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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182.
The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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183.
What to say when : advertising appeals in evolving markets / Rajesh K. Chandy...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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184.
Understanding what's in a brand rating : a model for assessing brand and attribute effects and their relationship to brand equity / William R. Dillon...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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185.
Understanding reference-price shoppers : a within-and cross-category analysis / Tülin Erdem, Glenn Mayhew and Baohong Sun

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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186.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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187.
The Differential impact of goal congruency on attitudes, intentions and the transfer brand equity / Ingrid M. Martin and David W. Stewart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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188.
The Value relevance of brand attitude in high-technology markets / David A. Aaker and Robert Jacobson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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189.
Do we really know how consumers evaluate brand extensions? : empirical generalizations based on secondary analysis of eight studies / Paula A. Bottomley and Stephen J. S. Holden

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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190.
An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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191.
The Impact of verbal anchoring on consumer response to image ads / Barbara J. Phillips

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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192.
193.
The Effects of incongruity, surprise and positive moderators on perceived humor in television advertising / Dana L. Alden, Ashesh Mukherjee and Wayne D. Hoyer

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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194.
Manipulating ad message involvement through information expectancy : effects on attitude evaluation and confidence / Yih Hwai Lee

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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195.
The Match-up hypothesis : physical attractiveness, expertise and the role of fit on brand attitude, purchase intent and brand beliefs / Brian D. Till and Michael Busler

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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196.
The Impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands / Ronald E. Goldsmith, Barbara A. Lafferty and Stephen J. Newell

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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197.
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links / Sheri Bridges, Kevin Lane Keller and Sanjay Sood

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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198.
The Influence of social alliances with sports teams on intentions to purchase corporate sponsors' products / Robert Madrigal

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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199.
Negative comparative advertising : evidence favoring fine-tuning / Alina B. Sorescu and Betsy D. Gelb

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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200.
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