The Value relevance of brand attitude in high-technology markets / David A. Aaker and Robert Jacobson
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CALIDAD EN EL SERVICIO | COMPETENCIA COMERCIAL | DESARROLLO DE LOS PRODUCTOS | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Research Vol. 38 No. 4 (2001) ; p. 485-493No physical items for this record
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