Biblioteca Juan Alberto Aragón Bateman

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101.
The Effect of a similarity versus dissimilarity focus in positioning strategy : the moderating role of consumer familiarity and product category / Laurette Dubé, Bernd H. Schmitt

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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102.
Of tricks and tumors : some litte-recognized costs of dishonest use of effective social influence / Robert B. Cialdini

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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103.
Ad repetition in a cluttered environment : the influence of type of processing / Prashant Malaviya, Joan Meyers-Levy, Brian Sternthal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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104.
An Investigation of match-up effects in sport sponsorship advertising : the implications of consumer advertising schemas / Stephen R. McDaniel

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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105.
Attitude formation from product trial : distinct roles of cognition and effect for hedonic and functional products / DeAnna S. Kempf

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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106.
The Joint impact of humor and argument strength in a print advertising context : a case for weaker arguments / Thomas W. Cline, James J. Kellaris

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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107.
Whence consumer loyalty? / Richard L. Oliver

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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108.
A Perspective on how firms relate to their markets / Thomas C. Kinnear

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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109.
Governance value analysis and marketing strategy / Mrinal Ghosh and George John

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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110.
Reputation management as a motivation for sales structure decisions / Allen M. Weiss, Erin Anderson and Deborah J. Maclnnis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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111.
Counterfactual reasoning in causal judgments : implications for marketing / Ann L. McGill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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112.
A Psychometric evaluation of a revised version of the Lennox and Wolfe Revised Self-Monitoring Scale / Aron O'Cass

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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113.
Out of the closet and out on the street : gay men and their brand relationships / Steven M. Kates

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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114.
Market exit and barriers to exit : theory and practice / Fahri Karakaya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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115.
An Empirical investigation of the relationship between product involvement and brand commitment / Patti Warrington and Soyeon Shim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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116.
Comportamiento del consumidor / Henry Assael

by Assael, Henry.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / A881 (1). :

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117.
Parallel imports : challenges from unauthorized distribution channels / Reza Ahmadi, B. Rachel Yang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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118.
Managing marketing channel opportunism : the efficacy of alternative governance mechanisms / James R. Brown, Chekitan S. Dev and Dong-Jin Lee

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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119.
No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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120.
The Impact of ad repetition and ad content on consumer perceptions of incongruent extensions / Vicki R. Lane

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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