Biblioteca Juan Alberto Aragón Bateman

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Your search returned 12 results.

1.
Capturing individual differences in paired comparisons : an extended BTL model incorporating descriptor variables / William R. Dillon, Ajith Kumar and Melinda Smith de Borrero

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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2.
Carryover and backfire effects in marketing research / Barbara A. Bickart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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3.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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4.
MDS maps for product attributes and market response : an application to scanner panel data / Rick L. Andrews, Ajay K. Manrai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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5.
A Perspective on how firms relate to their markets / Thomas C. Kinnear

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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6.
Reputation management as a motivation for sales structure decisions / Allen M. Weiss, Erin Anderson and Deborah J. Maclnnis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
Illusions of marketing planners / John A. Weber

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
The Joint spatial representation of multiple variable batteries collected in marketing research / Wayne S. DeSarbo and Jianan Wu

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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11.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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12.
A Configurational perspective on key account management / Christian Homburg, John P. Workman and Ove Jensen

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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