A Configurational perspective on key account management / Christian Homburg, John P. Workman and Ove Jensen
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS CONGLOMERADO | CANALES DE DISTRIBUCION | DISTRIBUIDORES | ESTUDIOS TRANSCULTURALES | INVESTIGACION DE MERCADO | MANEJO DE CUENTAS COMERCIALES | MARCAS REGISTRADAS | MERCADOS INTERNACIONALES | OFERTAS | RELACIONES COMERCIALESOther classification: REV In: Journal of Marketing Vol. 66 No. 2 (2003) ; p. 38-60No physical items for this record
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