Illusions of marketing planners / John A. Weber
Material type: ArticleLanguage: English Publisher: New York Subject(s): AUTOEVALUACION | COMPETENCIA COMERCIAL | ESTUDIO COMPARATIVO | GRUPOS DE TRABAJO | INVESTIGACION DE MERCADO | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | SEGMENTACION DE MERCADOS | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 18 No. 6 (2001) ; p. 527-563No physical items for this record
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