Your search returned 111 results.

41.
Truth or consequences : an analysis of vaporware and new product announcements / Barry L. Bayus, Sanjay Jain and Ambar G. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

42.
El Plan de empresa : cómo planificar la creación de una empresa / Montserrat Ollé...(et al.)

by Ollé, Montserrat.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Alfaomega ; Marcombo, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / P516 (2).

43.
Cómo crear su propia empresa : factores clave de gestión / Manuel Ludevid, Montserrat Ollé

by Ludevid, Manuel | Ollé, Montserrat.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Alfaomega ; Marcombo, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / L822 (1).

44.
The Impact of brand extension introduction on choice / Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

45.
Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

46.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

47.
El Emprendedor de éxito : guía de planes de negocios / Rafael Eduardo Alcaraz Rodríguez

by Alcaraz Rodríguez, Rafael Eduardo.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / A511 (2).

48.
How much does the market value an improvement in a product attribute? / Elie Ofek, V. Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

49.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

50.
Reciprocal spillover effects : a strategic benefit of brand extensions / Subramanian Balachander and Sanjoy Ghose

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

51.
Gestión de empresas de turismo y ocio : el arte de provocar la satisfacción / Josep-Francesc Valls

by Valls, Josep-Francesc.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; Esade, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.04 / V155 (1).

52.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1).

53.
Criadero de avestruces : UCCELTRUZ / Gustavo Andrés Múnera Yasnó ; director Franco de Milleri Bonilla

by Múnera Yasnó, Gustavo Andrés | de Milleri Bonilla, Franco [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.81 / M862 (2).

54.
Plan de negocios : C.I. God's Arts / Yadira Blanco Jiménez ; directores Franco de Milleri Bonilla, Hernán Salazar

by Blanco Jiménez, Yadira | de Milleri Bonilla, Franco [director] | Salazar, Hernán [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.81 / B516 (1).

55.
Luzazul lighting : plan de negocio / Jorge Nicolás Parrado ; director Franco de Milleri Bonilla

by Parrado, Jorge Nicolás | de Milleri Bonilla, Franco [director].

Language: Spanish Publisher: Bogotá : s.n., 2005Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2005 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.81 / P177 (1).

56.
El Marketing : modas y modelos / Jorge Enrique Garcés Cano

Source: Suma AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

57.
El Plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo, Jesús García

by Hernández, Cesáreo | García, Jesús | Olmo, Ricardo del.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H276 (1).

58.
Marketing operativo / Josep Ma. Bustos

by Bustos, Josep Ma.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B888 (1).

59.
Marketing estratégico : enfoque de toma de decisiones / Orville C. Walker...(et al.)

by Walker, Orville C.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / M174 (6).

60.
The Handbook of experimental economics / John H. Kagel and Alvin E. Roth, editors

by Kagel, John H., ed | Roth, Alvin E., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Princenton : Princenton University Press, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 330.072 / H162 (1).

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