Biblioteca Juan Alberto Aragón Bateman

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1.
Kids as customers : a handbook of marketing to children / James U. McNeal

by McNeal, James U.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.834 / M162 (1).

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2.
Marketing : concepts and strategies / Sally Dibb...(et al.)

by Dibb, Sally.

Edition: 3. european ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M174 (1).

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3.
Planning media schedules in the presence of dynamic advertising quality / Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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4.
Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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5.
MOVIEMOD : an implementable decision-support system for prerelease market evaluation of motion pictures / Jehoshua Eliashberg...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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6.
Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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