Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONSUMIDORES" and su-to:SATISFACCION DEL CONSUMIDOR'

	1.	Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto by Kotler, Philip \| Roberto, Eduardo L. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685s (1). Place hold Add to cart (remove)
	2.	Consumerism : search for the consumer interest / edited by David A. Aaker and George S. Day by Aaker, David A., ed \| Day, George S., ed. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 381.3 / C668 (1). Place hold Add to cart (remove)
	3.	Todos a vender : cómo convertir su empresa en una máquina de marketing / Jack L. Matthews ; traducción Teresa Niño Torres ; asesoría y revisión técnica Humberto Serna Gómez by Matthews, Jack L. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M188 (1). Place hold Add to cart (remove)
	4.	Sabe usted lo que realmente quieren sus clientes? : un método de éxito seguro para descubrirlo / John F. Lytle ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez by Lytle, John F. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / L985 (1). Place hold Add to cart (remove)
	5.	Persuada y venda : guía ilustrada para cerrar la venta / Paul Karasik ; traducción José Ignacio Casas by Karasik, Paul. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / K171 (1). Place hold Add to cart (remove)
	6.	Contactos sin límite : forme una red con sus contactos de cada día y conviértalos en ventas / Bob Burg ; traducción Roberto A. Haas by Burg, Bob. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / B873 (1). Place hold Add to cart (remove)
	7.	Ganadores del maximarketing : el nuevo poder preocuparse y atreverse / Stan Rapp, Thomas L. Collins ; traducción Roberto A. Haas by Rapp, Stan \| Collins, Tom. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177 (1). Place hold Add to cart (remove)
	8.	El Nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategias de mercados para la economía de la información / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas by Rapp, Stan \| Collins, Thomas L. Edition: Revisado y actualizadoMaterial type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177n (1). Place hold Add to cart (remove)
	9.	Marketing ventas al por menor : para empleados, gerentes y empresarios / Warren G. Meyer...(et al.) by Meyer, Warren G. Edition: 8. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1992, 1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M174 (1). Place hold Add to cart (remove)
	10.	Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado by Lambin, Jean-Jacques. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 / 1995 (1). Place hold Add to cart (remove)
	11.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P \| Madden, Thomas J \| Paul, Gordon W. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G845 (1). Place hold Add to cart (remove)
	12.	Mercadeo total y benchmarking de calidad en las empresas colombianas / Mario Muñoz Hernández Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	13.	Customer contact and the evaluation of service experiences : propositions and implications for the design of services / William O. Bearden, Manoj K. Malhotra and Kelly H. Uscátegui Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	14.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	15.	Customer satisfaction for financial services : the role of products, services and information technology / M. S. Krishnan...(et al.) Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	16.	Sociocognitive dynamics in a product market / José Antonio Rosa...(et al.) Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	17.	Understanding institutional designs within marketing value systems / Stephen J. Carson...(et al.) Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	18.	Relationship marketing activities, commitment and membership behaviors in professional associations / Thomas W. Gruen, John O. Summers and Frank Acito Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	On the profitability of long-life customers in a noncontractual setting : an empirical investigation and implications for marketing / Werner J. Reinartz and V. Kumar Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	A Methodology for linking customer acquisition to customer retention / Jacquelyn S. Thomas Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

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