Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONSUMIDORES" and su-to:PRECIOS'

	1.	Schemas determining the incentive value of sales promotions / William D. Diamond Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2). Place hold Add to cart (remove)
	4.	Merchandising estratégico : análisis del consumidor, scanner, código de barras y microinformática, concepción de la superficie, surtido y precios, lineales y estanterías, logística, implantación de los productos / Dominique Mouton con la colaboración de Thierry Cru by Mouton, Dominique \| Cru, Thierry. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : FundEmi Books, c1990, 1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / M688 (1). Place hold Add to cart (remove)
	5.	Mitos del marketing que están matando a los negocios : no siga creyendo en ellos / Kevin J. Clancy, Robert S. Shulman ; traducción Roberto A. Haas by Clancy, Kevin J \| Shulman, Robert S. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C516 (1). Place hold Add to cart (remove)
	6.	Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1). Place hold Add to cart (remove)
	7.	Marketing : concepts and strategies / Sally Dibb...(et al.) by Dibb, Sally. Edition: 3. european ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M174 (1). Place hold Add to cart (remove)
	8.	Marketing ventas al por menor : para empleados, gerentes y empresarios / Warren G. Meyer...(et al.) by Meyer, Warren G. Edition: 8. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1992, 1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M174 (1). Place hold Add to cart (remove)
	9.	Gerenciamiento estratégico de marketing : curso moderno de mercadeo / por Alvaro Saladen by Saladen, Alvaro. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. : s.n., 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S151 (2). Place hold Add to cart (remove)
	10.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P \| Madden, Thomas J \| Paul, Gordon W. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G845 (1). Place hold Add to cart (remove)
	11.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	12.	Consumers' perceptions of promotional framing of price / Indrajit Sinha and Michael F. Smith Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	14.	Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres by Mendoza Torres, Martha Ruth. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1). Place hold Add to cart (remove)
	15.	Reward programs and tacit collusion / Byung-Do Kim, Mengze Shi, Kannan Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	16.	Are sale signs less effective when more products have them? / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	17.	Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	18.	Customer profitability in a supply chain / Rakesh Niraj, Mahendra Gupta and Chakravarthi Narasimhan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Promotion of prescription drugs and its impact on physicians'choice behavior / Füsun Fönül...(et al.) Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen by Iniesta, Fernando \| Agustín, Antonio. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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