Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONDUCTA DEL CONSUMIDOR"'

	1.	Purchases and complaints : a logit-model analysis / Kjell Gronhaug Olav Kvitastein Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	3.	Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez by Best, Roger J. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1). Place hold Add to cart (remove)
	4.	Consumer satisfaction as a process / David K. Tse, Franco M. Nicosia, Peter C. Wilton Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	5.	Expectations and product performance as determinants of satisfaction for a high-involvement purchase / Paul G. Patterson Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	A Process model of the effects of price promotions on brand image / Kenneth A. Hunt and Susan M. Keaveney Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	Customer complaint situations : an equity theory perspective / Richard S. Lapidus, Lori Pinkerton Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Persuada y venda : guía ilustrada para cerrar la venta / Paul Karasik ; traducción José Ignacio Casas by Karasik, Paul. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / K171 (1). Place hold Add to cart (remove)
	9.	La Sexta generación del marketing : el síndrome del camaguro / Francisco Alberto Madia de Souza ; traducción Germán Villamizar ; revisión técnica Alberto Narváez Rozo, Hernando Abdu Salame by Madia de Souza, Francisco Alberto. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M124 (1). Place hold Add to cart (remove)
	10.	Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Haas García by Ries, Al. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428 (1). Place hold Add to cart (remove)
	11.	Marketing al revés : cómo convertir a sus anteriores clientes en sus mejores clientes / George R. Walther ; traducción Octavio Posada Salazar, María Victoria Mejía Duque by Walther, George R. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / W158 (1). Place hold Add to cart (remove)
	12.	El Nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategias de mercados para la economía de la información / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas by Rapp, Stan \| Collins, Thomas L. Edition: Revisado y actualizadoMaterial type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177n (1). Place hold Add to cart (remove)
	13.	Relación entre experiencia previa, servicio postventa y el comportamiento de disposición de renovación de pólizas de seguros de automóviles / Avila, Jazmin, Bocachica, Azucena y Moreno Ruby Liliana by Avila, Jazmín \| Bocachica, Azucena \| Moreno, Ruby Liliana. Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.812 / A945 (1). Place hold Add to cart (remove)
	14.	Variables que determinan la escogencia de una película para los clientes de Betatonio ubicados en la ciudad de Bogotá / Carolina Marting y Elizabeth Rodríguez ; directores Maritza Sandoval Escobar y Jim Walters by Marting, Carolina \| Rodríguez, Elizabeth \| Sandoval Escobar, Maritza, Directora \| Walters, Jim, Director. Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / M178 (1). Place hold Add to cart (remove)
	15.	Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado by Lambin, Jean-Jacques. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 / 1995 (1). Place hold Add to cart (remove)
	16.	Less pain, same gain : the effects of priming fairness in price negotiations / Sarah Maxwell, Pete Nye, Nicholas Maxwell Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	17.	Risk-taking propensity in supplier choice : differences by sex and decision frame in a simulated organizational buying context / James E. Stoddard, Edward F. Fern Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	18.	The Relationship between waiting in a service queue and evaluations of service quality : a field theory perspective / Mark B. Houston, Lance A. Bettencourt, Sutha Wenger Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	19.	Customer contact and the evaluation of service experiences : propositions and implications for the design of services / William O. Bearden, Manoj K. Malhotra and Kelly H. Uscátegui Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	20.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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