Risk-taking propensity in supplier choice : differences by sex and decision frame in a simulated organizational buying context / James E. Stoddard, Edward F. Fern
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | DIFERENCIAS SEXUALES HUMANAS | ELECCION | ESTILO ATRIBUCIONAL | PRECIOS | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 16 No. 7 (1999) ; p. 563-582No physical items for this record
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