Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONDUCTA DEL CONSUMIDOR" and su-to:PROCESAMIENTO DE INFORMACION'

	81.	Signaling strategies in competitive interaction : building reputations and hiding the truth / Jaideep Prabhu and David W. Stewart Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	82.	Creating local brands in multilingual international markets / Shi Zhang and Bernd H. Schmitt Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	83.	Threats to the external validity of brand extension research / Richard R. Klink and Daniel C. Smith Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	84.	What if your denstist looked like Tom Cruise? : applying the match-up hypothesis to a service encounter / Stephen K. Koernig, Albert L. Page Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	85.	Measuring intent : there's nothing mere about mere measurement effects / Kenneth J. Chapman Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	86.	The Role of taxonomic and goal-derived product categorization in, within and across category judgments / E. Marla Felcher, Prashant Malaviya, Ann L. McGill Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	87.	Effects of consumer goals on attribute weighting, averall satisfaction and product usage / Ellen Garbarino, Mark S. Johnson Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	88.	Pizzas : PI or square? : psychophysical biases in area comparisons / Robert E. Krider, Priya Raghubir, Aradhna Krishna Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	89.	What to say when : advertising appeals in evolving markets / Rajesh K. Chandy...(et al.) Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	90.	The Impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands / Ronald E. Goldsmith, Barbara A. Lafferty and Stephen J. Newell Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	91.	In Serach of data : an editorial / Steven M. Shugan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	92.	The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	93.	Earning the right to indulge : effort as a determinant of customer preferences toward frecuency program rewards / Ran Kivetz and Itamar Simonson Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	94.	Measuring consumers' willingnes to pay at the point of purchase / Klaus Wertenbroch and Bernd Skiera Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	95.	Understanding the role of preference revision and concession in group decisions / Anocha Aribarg, Neeraj Arora and H. Onur Bodur Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	96.	Can repeating a brand claim lead to memory confusion? : the effects of claim similarity and concurrent repetition / Sharmistha Law Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	97.	Assessing when increased media weight of real-world advertisements helps sales / Deborah J. macInnis, Ambar G. Rao and Allen M. Weiss Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	98.	La Conducta del consumidor y del cliente : cómo conocer a sus consumidores y clientes, así como diseñar un programa de retención y fidelización para que no le abandonen / José María Ferré Trenzano, Jordi Ferré Nadal by Ferré Trenzano, José María \| Ferré Nadal, Jordi. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / F277 (1). Place hold Add to cart (remove)
	99.	Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W. Edition: 9. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / B511 (2). Place hold Add to cart (remove)
	100.	Alteraciones del script y juicios afectivos : la satisfacción del consumidor / Carlos Falces...(et al.) Source: PsicothemaMaterial type: Article; Format: print Language: Spanish Publisher: Oviedo Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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