Biblioteca Juan Alberto Aragón Bateman

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Your search returned 151 results.

81.
The Year 2000 : looking back / Rajan Nataraajan, Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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82.
What information belongs in a warning? / Baruch Fischhoff...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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83.
Effects of warnings on responsability allocation / Kenneth R. Laughery...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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84.
The Relationship between waiting in a service queue and evaluations of service quality : a field theory perspective / Mark B. Houston, Lance A. Bettencourt, Sutha Wenger

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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85.
Customer desire expectations about service employees : an analysis of hierarchical relations / Rik Pieters, Günther Bottschen and Eva Thelen

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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86.
Customer contact and the evaluation of service experiences : propositions and implications for the design of services / William O. Bearden, Manoj K. Malhotra and Kelly H. Uscátegui

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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87.
Investigación integral de mercados : un enfoque operativo / José Nicolás Jany Castro ; revisión técnica Roberto Rosero Hinestroza

by Jany Castro, José Nicolás.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / J169 (1).

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88.
Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1).

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89.
Consumption self-control by rationing purchase quantities of virtue and vice / Klaus Wertenbroch

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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90.
Accounting profits versus marketing profits : a relevant metric for category management / Yuxin Chen...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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91.
Possession enhancement in an interpersonal context : an extension of the mere ownership effect / K. Paul Nesselroade, James K. Beggan, Scott T. Allison

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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92.
Charting new directions for marketing / George S. Day and David B. Montgomery

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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93.
Consumer behavior and Y2K / Donald R. Lehmann

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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94.
Consumers' perceptions of promotional framing of price / Indrajit Sinha and Michael F. Smith

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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95.
Modernity and the singaporean adolescent / Siew Meng Leong

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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96.
People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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97.
I'll have what she's having : gauging the impact of product placements on viewers / Sharmistha Law, Kathryn A. Braun

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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98.
Complaining as planned behavior / Robert East

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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99.
Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Carlos Ernesto Curiel Baca

by Solomon, Michael R.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S656 / 1997 (1). :

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100.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Adolfo Deras Quiñones ; revisión técnica Alejandro Roberto Rodas Carpizo

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1997 (1).

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