Biblioteca Juan Alberto Aragón Bateman

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Your search returned 107 results.

81.
Asymmetric store positioning and promotional advertising strategies : theory and evidence / Surendra Rajiv, Shantanu Dutta, Sanjay K. Dhar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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82.
Identifying spatial segments in international markets / Frenkel Ter Hofstede, Michel Wedel, Jan-Benedict E. M. Steenkamp

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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83.
Modeling consumer demand for variety / Jaehwan Kim, Greg M. Allenby, Peter E. Rossi

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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84.
Reputation in marketing channels : repeated-transactions bargaining with two-sided uncertainty / Darryl T. Banks, J. Wesley Hutchinson, Robert J. Meyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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85.
The Variety of an assortment : an extension of the attribute-based approach / Erica van Herpen, Rik Pieters

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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86.
Using advance purchase orders to forecast new product sales / Wendy W. Moe, Peter F. Fader

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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87.
Positioning of store brands / Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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88.
Referral infomediaries / Yuxin Chen, Ganesh Iyer, V. Padmanablan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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89.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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90.
Investigating category pricing behavior at a retail chain / Pradeep K. Chintagunta

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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91.
The Effects of temporal consistency of sales promotions and availability on consumer choice behavior / Joffre Swait and Tülin Erdem

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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92.
Marketing the unfamiliar : the role of context and item-specific information in electronic agent recomendations / Alan D. J. Cooke...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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93.
Role stress and effectiveness in horizontal alliances / Arne Nygaard and Robert Dahlstrom

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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94.
The Influence of multiple store environment cues on perceived merchandise value and patronage intentions / Julie Baker...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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95.
Imagen y posicionamiento de establecimientos minoristas / Jesús Varela Mallou...(et al.)

Source: PsicothemaMaterial type: Article Article; Format: print Language: Spanish Publisher: Oviedo Availability: No items available :

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96.
Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen

by Iniesta, Fernando | Agustín, Antonio.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1).

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97.
Merchandising : teoría, práctica y estrategia / Ricardo Palomares Borja

by Palomares Borja, Ricardo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / P156 (1).

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98.
King comercio : estrategias más diseño / Juan Carlos Zuluaga Morales, William Ospina Toro

by Zuluaga Morales, Juan Carlos | Ospina Toro, William.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. ; Almacenes Exito, c2007?Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.87 / Z858 (1).

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99.
Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera

by Kotler, Philip.

Edition: 12 ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1).

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100.
El Comercio de distribución masiva / Raúl Jaramillo Panesso, Gustavo Monroy Morris, Rodrigo Villamizar Alvargonzález

by Jaramillo Panesso, Raúl | Monroy Morris, Gustavo | Villamizar Alvargonzález, Rodrigo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / J171 (1).

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