Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"COMERCIO MINORISTA" and su-to:CANALES DE DISTRIBUCION'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	21.	Pursuing the value-conscious consumer : store brands versus national brand promotions / Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	22.	The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	23.	Control mechanisms and the relationship life cycle : implications for safeguarding specific investments and developing commitment / Sandy D. Jap and Shankar Ganesan Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	24.	Multiple messages to retain retailers : signaling new product demand / Preyas S. Desai Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	25.	Manufacturer-retailer channel interactions and implications for channel power : an empirical investigation of pricing in a local market / Vrinda Kadiyali, Pradeep Chintagunta, Naufel Vilcassim Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	26.	Price and margin negotiations in marketing channels : an experimental study of sequential bargaining under one-sided uncertainty and opportunity cost of delay / Joydeep Srivastava, Dipankar Chakravarti, Amnon Rapaport Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	27.	Customer profitability in a supply chain / Rakesh Niraj, Mahendra Gupta and Chakravarthi Narasimhan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	28.	Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	29.	Price discrimination as an adverse signal : why an offer to spread payments may hurt demand / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	30.	Effectiveness of trade promotions : analyzing the determinants of retail pass through / Nanda Kumar, Surendra Rajiv, Abel Jeuland Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	31.	The Impact of category management on retailer prices and performance : theory and evidence / Suman Basuroy, Murali K. Mantrala and Rockney G. Walters Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	32.	Reputation in marketing channels : repeated-transactions bargaining with two-sided uncertainty / Darryl T. Banks, J. Wesley Hutchinson, Robert J. Meyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	33.	Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	34.	Investigating category pricing behavior at a retail chain / Pradeep K. Chintagunta Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	35.	Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen by Iniesta, Fernando \| Agustín, Antonio. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1). Place hold Add to cart (remove)
	36.	King comercio : estrategias más diseño / Juan Carlos Zuluaga Morales, William Ospina Toro by Zuluaga Morales, Juan Carlos \| Ospina Toro, William. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. ; Almacenes Exito, c2007?Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.87 / Z858 (1). Place hold Add to cart (remove)
	37.	Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera by Kotler, Philip. Edition: 12 ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1). Place hold Add to cart (remove)
	38.	El Comercio de distribución masiva / Raúl Jaramillo Panesso, Gustavo Monroy Morris, Rodrigo Villamizar Alvargonzález by Jaramillo Panesso, Raúl \| Monroy Morris, Gustavo \| Villamizar Alvargonzález, Rodrigo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / J171 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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