Biblioteca Juan Alberto Aragón Bateman

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Your search returned 16 results.

1.
Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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2.
The Role of marketing / Christine Moorman and Roland T. Rust

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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3.
El Plan de negocios : de herramienta de evaluación de una inversión a elaboración de un plan estratégico y operativo / Antonio Borello ; traducción Iván Augusto Bonilla Puerta ; revisión Francisco Infante Díaz

by Borello, Antonio.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / B672 (3).

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4.
New product quality and product development teams / Rajesh Sethi

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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5.
No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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6.
Raising awareness and signaling quality to uninformed consumers : a price-advertising model / Hao Zhao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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7.
Building brand community / James H. McAlexander, John W. Schouten and Harold F. Koenig

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
The Value relevance of brand attitude in high-technology markets / David A. Aaker and Robert Jacobson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1).

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10.
Administración de producción y operaciones / Norman Gaither, Greg Frazier

by Gaither, Norman | Frazier, Greg.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.5 / G148 CD.1 (4).

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11.
Gestión de empresas de turismo y ocio : el arte de provocar la satisfacción / Josep-Francesc Valls

by Valls, Josep-Francesc.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; Esade, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.04 / V155 (1).

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12.
Arte & Tela : plan de negocios / Marisol Valderrama Gutiérrez ; director Franco de Milleri Bonilla

by Valderrama Gutiérrez, Marisol | de Milleri Bonilla, Franco [director].

Language: Spanish Publisher: Bogotá : s.n., 2005Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2005 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / V152 (1).

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13.
Los Diez pecados capitales del marketing : indicios y soluciones / Kotler, Philip

by Kotler, Philip.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.12 (1).

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14.
Calidad en el servicio : el cliente incógnito / María Mercedes Botero, Paola Peña

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

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15.
Una guía práctica para combinar productos y servicios / Venkatesh Shankar, Leonard L. Berry y Thomas Dotzel

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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16.
No se excluya del superdescuento : una nueva clase de tiendas europeas de descuento tiene en la mira a los minoristas estadounidenses / Jan-Benedict E. M. Steenkamp y Nirmalya Kumar

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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