Biblioteca Juan Alberto Aragón Bateman

Your cart is empty.

Your search returned 13 results.

1.
Venture capitalists' assessment of new venture survival / Dean A. Shepherd

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
2.
Developmental and implementation of a segment selection procedure for industrial product markets / Mitzi Montoya-Weiss, Roger J. Calantone

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
3.
Modeling the evolution of markets with indirect network externalities : an application to digital television / Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
4.
Investigación de mercados / Salvador Miquel...(et al.)

by Miquel, Salvador.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / I692 (1).

Place hold Add to cart
5.
Pursuing the value-conscious consumer : store brands versus national brand promotions / Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
6.
The Joint spatial representation of multiple variable batteries collected in marketing research / Wayne S. DeSarbo and Jianan Wu

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
7.
Optimizing television program schedules using choice modeling / Peter J. Danaher and Donald F. Mawhinney

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
8.
Identifying spatial segments in international markets / Frenkel Ter Hofstede, Michel Wedel, Jan-Benedict E. M. Steenkamp

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

Add to cart
9.
A Multiple ideal point model : capturing multiple preference effects from within and ideal point framework / Jack K. H. Lee, K. Sudhir and Joel H. Steckel

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
10.
Hierarchical bayes versus finite mixture conjoint analysis models : a comparison of fit, prediction and partworth recovery / Rick L. Andrews, Asim Ansari and Imran S. Currim

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
11.
A Simulated annealing heuristic for a bicriterion partitioning problem in market segmentation / Michael J. Brusco, J. Dennis Cradit and Stephanie Stahl

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
12.
A Configurational perspective on key account management / Christian Homburg, John P. Workman and Ove Jensen

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
13.
Grupos cognitivos estratégicos y competitivos, en fondos de pensiones y cesantía de Colombia al 2005 / Jorge Enrique Garcés Cano

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

Add to cart
  • Síganos en

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación