A Multiple ideal point model : capturing multiple preference effects from within and ideal point framework / Jack K. H. Lee, K. Sudhir and Joel H. Steckel
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS CONGLOMERADO | ELECCION | INVESTIGACION DEL CONSUMIDOR | POSICIONAMIENTO | SEGMENTACION DE MERCADOSOther classification: REV In: Journal of Marketing Research Vol. 39 No. 1 (2002) ; p. 73-86No physical items for this record
There are no comments on this title.