Developmental and implementation of a segment selection procedure for industrial product markets / Mitzi Montoya-Weiss, Roger J. Calantone
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): ANALISIS CONGLOMERADO | DESARROLLO DE LOS PRODUCTOS | PROGRAMACION EN COMPUTADOR | SEGMENTACION DE MERCADOS | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 18 No. 3 (1999) ; p. 373-395No physical items for this record
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