1.
El Comportamiento del consumidor / Hugo Schnake Ayechu by Schnake Ayechu, Hugo.
Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Trillas, c1988Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En Empaste Call number: 658.834 / S136 (1). :
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Buyer behavior : a decision-making approach / Raymond L. Horton by Horton, Raymond L.
Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: Columbus : Charles E. Merrill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.834 / H678 (1).
5.
Direct marketing / Herbert Katzenstein, William S. Sachs by Katzenstein, Herbert | Sachs, William S.
Edition: 2. ed.Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: New York : Macmillan, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.84 / K189 (1).
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La Imagen de marca de los países / Josep-Francesc Valls by Valls, Josep-Francesc.
Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 659.1 / V155 (1).
11.
Distribución y marketing / Juan José Orlando, Daniel Eduardo González by Orlando, Juan José | González, Daniel Eduardo.
Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8 / O751 (1).
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Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl.
Edition: 2. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8 / M121 (1).
19.
Marketing : concepts and strategies / Sally Dibb...(et al.) by Dibb, Sally.
Edition: 3. european ed.Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8 / M174 (1).
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