Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
Material type: TextLanguage: English Publisher: New York : The Free Press, c1991Description: 212 pISBN: 002903079XSubject(s): CALIDAD EN EL SERVICIO | CLIENTES | COMPETENCIA ECONOMICA | ESTUDIOS DE CASOS | MARCAS REGISTRADAS | MERCADEO DE SERVICIOS | SERVICIOS AL CLIENTEDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.8 / B277 (Browse shelf) | Available | 003261 |
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658.8 / A927 Network marketing : | 658.800 / Al861 Brainketing : el marketing es sencillo; conquistar el cerebro de las personas es lo difícil / | 658.8 / B121 Alianzas estratégicas : | 658.8 / B277 Marketing services : | 658.8 / B446 Las Estrategias de ruptura / | 658.8 / B514 Integrated marketing communication : | 658.8 / B666 The Marketing edge : |
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