Biblioteca Juan Alberto Aragón Bateman

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241.
Accounting profits versus marketing profits : a relevant metric for category management / Yuxin Chen...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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242.
Do the right thing : diverging effects of accountability in a managerial context / Christina L. Brown

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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243.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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244.
A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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245.
SilverScreener : a modeling approach to movie screens management / Sanjeev Swami, Jehoshua Eliashberg, Charles B. Weinberg

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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246.
Developmental and implementation of a segment selection procedure for industrial product markets / Mitzi Montoya-Weiss, Roger J. Calantone

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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247.
Modeling the evolution of markets with indirect network externalities : an application to digital television / Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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248.
Risk behavior in response to quotas and contests / Anil Gaba, Ajay Kalra

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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249.
Industrial pricing : theory and managerial practice / Peter M. Noble, Thomas S. Gruca

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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250.
Competitive and cooperative inventory policies in a two-stage supply chain / Gérard P. Cachon, Paul H. Zipkin

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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251.
Coordinating investment, production and subcontracting / Jan A. Van Mieghem

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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252.
Elicitation and context effects in judgments : fixed sum versus scale frames / John R. Doyle

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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253.
Decision analysis by augmented probability simulation / Concha Bielza, Peter Müller, David Ríos Insua

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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254.
Information technology effects on firm performances as measured by Tobin's q / Anandhi S. Bharadwaj, Sundar G. Bharadwaj, Benn R. Konsynski

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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255.
Planning electric power systems under demand uncertainty with different technology lead times / Douglas T. Gardner, J. Scott Rogers

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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256.
Endogeneity in brand choice models / J. Miguel Villas-Boas, Russell S. Winer

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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257.
The Quantity flexibility contract and supplier-customer incentives / Andy A. Tsay

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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258.
Dynamic R&D investment policies / Paul D. Childs, Alexander J. Triantis

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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259.
Flexible and risk-sharing supply contracts under price uncertainty / Chung-Lun-Li, Panos Kouvelis

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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260.
A General additive data perturbation method for database security / Krishnamurty Muralidhar, Rahul Parsa, Rathindra Sarathy

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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