An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): ELECCION | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | MOTIVACION DEL CONSUMIDOR | PERSUASION | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Journal of Advertising Vol. 29 No. 1 (2000) ; p. 1-14No physical items for this record
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