Your search returned 5 results.

1.
A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

2.
Reward programs and tacit collusion / Byung-Do Kim, Mengze Shi, Kannan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

3.
Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

4.
Promotion of prescription drugs and its impact on physicians'choice behavior / Füsun Fönül...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
Consumer resistance in a world of advertising clutter : the case of Adbusters / Joseph D. Rumbo

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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