Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD" and su-to:MARCAS REGISTRADAS'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	How advertising slogans can prime evaluations of brand extensions / David M. Boush Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Toward a better understanding of the role of advertising message involvement in ad processing / Russell N. Laczniak and Darrel D. Muehling Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	3.	Focal and emotional integration : constructs, measures and preliminary evidence / Deborah J. MacInnis and Douglas M. Stayman Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	4.	La Imagen de marca de los países / Josep-Francesc Valls by Valls, Josep-Francesc. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / V155 (1). Place hold Add to cart (remove)
	5.	Of tricks and tumors : some litte-recognized costs of dishonest use of effective social influence / Robert B. Cialdini Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	Ad repetition in a cluttered environment : the influence of type of processing / Prashant Malaviya, Joan Meyers-Levy, Brian Sternthal Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	An Investigation of match-up effects in sport sponsorship advertising : the implications of consumer advertising schemas / Stephen R. McDaniel Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	The Joint impact of humor and argument strength in a print advertising context : a case for weaker arguments / Thomas W. Cline, James J. Kellaris Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	The Impact of ad repetition and ad content on consumer perceptions of incongruent extensions / Vicki R. Lane Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Social dimensions of consumer distinctiveness : the influence of social status on group identity and advertising persuasion / Sonya A. Grier and Rohit Deshpandé Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	11.	The Effects of pleasure and arousal on recall of advertisements during the super Bowl / Stephen J. Newell, Kenneth V. Henderson, Bob T. Wu Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	12.	Third-party organization endorsement of products : an advertising cue affecting consumer prepurchase evaluation of goods and services / Dwane Hal Dean and Abhijit Biswas Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	13.	What to say when : advertising appeals in evolving markets / Rajesh K. Chandy...(et al.) Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	15.	Effects of absurdity in advertising : the moderating role of product category attitude and the mediating role of cognitive responses / Leopoldo Arias-Bolzmann, Goutman Chakraborty and John C. Mowen Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	16.	Manipulating ad message involvement through information expectancy : effects on attitude evaluation and confidence / Yih Hwai Lee Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	17.	The Impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands / Ronald E. Goldsmith, Barbara A. Lafferty and Stephen J. Newell Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	18.	A Comparative analysis of three communication formats : advertising, infomercial and direct experience / Mandeep Singh, Siva K. Balasubramanian and Goutam Chakraborty Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	19.	Stay tuned-we will be back right after these messages : need to evaluate moderates the transfer of irritation in advertising / Bob M. Fennis and Arnold B. Bakker Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	20.	Advertising's influence on subsequent product trial processing / DeAnna S. Kempf and Russell N. Laczniak Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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