Toward a better understanding of the role of advertising message involvement in ad processing / Russell N. Laczniak and Darrel D. Muehling
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CREENCIA | MARCAS REGISTRADAS | PERSUASION | PUBLICIDAD TELEVISADAOther classification: REV In: Psychology and Marketing Vol. 10 No. 4 (1993) ; p. 301-319No physical items for this record
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