Biblioteca Juan Alberto Aragón Bateman

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Your search returned 13 results.

1.
Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón ; revisión técnica José H. Kates

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1982, 1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / R428 (1).

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2.
Consumer behavior / John C. Mowen

by Mowen, John C.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : MacMillan, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M692 (2).

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3.
The Intensifying effects of exciting television programs on the reception of subsequent commercials / Surendra N. Singh, Jacqueline C. Hitchon

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski

by Britt, Steuart Henderson.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : John Wiley and Sons, c1970Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / C668b (1).

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5.
Consumer behavior / John C. Mowen

by Mowen, John C.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice Hall, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M692 / 1995 (1).

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6.
The Year 2000 : looking back / Rajan Nataraajan, Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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7.
Applications of evolutionary psychology in marketing / Gad Saad, Tripat Gill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
Consumer vulnerability to scams, swindles and fraud : a new theory of visceral influences on persuasion / Jeff Langenderfer, Terence A. Shimp

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

by Zurawicki, Leon.

Language: English Publisher: New York : Springer, c2010Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / Z871 (1).

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11.
Neuromarketing : understanding the Buy Buttons in your custumer's brain / Patrick Revoisé, Christophe Morin.

by Renvoisé, Patrick | Morin, Christophe.

Language: English Publisher: Nashville : Thomas Nelson, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R269 (1).

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12.
Incidencia del nivel de identificación social sobre la actitud y la credibilidad : el rol de la publicidad testimonial y su forma de argumentación / Héctor Mauricio Hernández Reina ; directora Andrea Velandia Morales

by Hernández Reina, Héctor Mauricio | Morales, Andrea Velandia [directora].

Language: Spanish Publisher: Bogotá : s.n., 2016Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2016 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / H276i (1).

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13.
Relación entre el consumo conspicuo y estilos de vida fashion de compradoras de moda por medio digitales en Bogotá / Ana María Fajardo Rodríguez; directora Myriam Sierra Puentes

by Fajardo Rodríguez, Ana María | Sierra Puentes, Myriam [directora].

Language: Spanish Publisher: Bogotá : s.n., 2016Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2016 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F141 (1).

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