The Intensifying effects of exciting television programs on the reception of subsequent commercials / Surendra N. Singh, Jacqueline C. Hitchon
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | PSICOLOGIA DEL CONSUMIDOR | PUBLICIDAD | RESPUESTAS EMOCIONALES | TELEVISIONOther classification: REV In: Psychology and Marketing Vol. 6 No. 1 (1989) ; p. 1-31No physical items for this record
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