Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"POSICIONAMIENTO" and itype:AS'

Your search returned 6 results.

	1.	The Effect of a similarity versus dissimilarity focus in positioning strategy : the moderating role of consumer familiarity and product category / Laurette Dubé, Bernd H. Schmitt Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Positioning of store brands / Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	3.	How much does the market value an improvement in a product attribute? / Elie Ofek, V. Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	4.	Is the first to market the first to fail? : empirical evidence for industrial goods businesses / William T. Robinson and Sungwook Min Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	Whose culture matters? : near-market knowledge and its impact on foreign market entry timing / Debanjan Mitra and Peter N. Golder Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	6.	Imagen y posicionamiento de establecimientos minoristas / Jesús Varela Mallou...(et al.) Source: PsicothemaMaterial type: Article; Format: print Language: Spanish Publisher: Oviedo Availability: No items available : Add to cart (remove)

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación