Whose culture matters? : near-market knowledge and its impact on foreign market entry timing / Debanjan Mitra and Peter N. Golder
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA ECONOMICA | CULTURA | ELECCION | EMPRESAS TRANSNACIONALES | PERCEPCION DEL PRODUCTO | POSICIONAMIENTOOther classification: REV In: Journal of Marketing Research Vol. 39 No. 3 (2002) ; p. 350-365No physical items for this record
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