Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO" and su-to:SEGMENTACION DE MERCADOS'

	41.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	42.	Shopping behavior and consumer preference for store price format : why large basket shoppers prefer EDLP / David R. Bell, James M. Lattin Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	43.	Are tradeoffs inherent in diversification moves? : a simultaneous model for type of diversification and mode of expansion decisions / Sayan Chaterjee, Jagdip Singh Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	44.	Pricing patterns of cellular phones and phonecalls : a segment-level analysis / Dipak C. Jain, Eitan Muller, Naufel J. Vilcassim Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	45.	Fast approximation methods for sales force deployment / Andreas Drexl, Knut Haase Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	46.	MDS maps for product attributes and market response : an application to scanner panel data / Rick L. Andrews, Ajay K. Manrai Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	47.	Modular architectures in the marketing process / Ron Sanchez Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	48.	Vertical territorial restrictions and public policy : theories and industry evidence / Shantanu Dutta, Jan B. Heide and Mark Bergen Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	49.	El Plan de negocios : de herramienta de evaluación de una inversión a elaboración de un plan estratégico y operativo / Antonio Borello ; traducción Iván Augusto Bonilla Puerta ; revisión Francisco Infante Díaz by Borello, Antonio. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / B672 (3). Place hold Add to cart (remove)
	50.	Emerging issues in marketing / Charles R. Taylor Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	51.	Markstrat 3 : simulación para la mercadotecnia estratégica / Jean-Claude Larréché, Hubert Gatignon by Larréché, Jean-Claude \| Gatignon, Hubert. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L177 (1). Place hold Add to cart (remove)
	52.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	53.	Cast demographics, unobserved segments and heterogeneous switching costs in a television viewing choice model / Ron Shachar and John W. Emerson Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	54.	Marketing psychological services : using client problem and solution perceptions to design help offering promotional appeals / David B. Jones Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	55.	Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres by Mendoza Torres, Martha Ruth. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1). Place hold Add to cart (remove)
	56.	Reward programs and tacit collusion / Byung-Do Kim, Mengze Shi, Kannan Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	57.	Competitive pricing behavior in the auto market : a structural analysis / K. Sudhir Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	58.	Modeling hedonic portafolio products : a joint segmentation analysis of music compact disc sales / Wendy W. Moe and Peter S. Fader Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	59.	The Influence of gender on the new-age elderly's consumption orientation / Elaine Sherman, Leon G. Schiffman, Anil Mathur Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	60.	Price discrimination as an adverse signal : why an offer to spread payments may hurt demand / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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