Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO" and su-to:MERCADEO DE SERVICIOS'

	1.	Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute by Kotler, Philip \| Armstrong, Gary. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4). Place hold Add to cart (remove)
	2.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	3.	Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.) by Kotler, Philip \| Armstrong, Gary. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2). Place hold Add to cart (remove)
	4.	Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg by Cobra, Marcos Henrique Nogueira \| Zwarg, Flávio Arnaldo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 (2). Place hold Add to cart (remove)
	5.	Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica by Kotler, Philip. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1). Place hold Add to cart (remove)
	6.	Marketing en las empresas de servicios : compita mediante la calidad / Leonard L. Berry, A. Parasuraman ; traducción Jorge Cárdenas Nannetti by Berry, Leonard L \| Parasuraman, A. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / B277 (1). Place hold Add to cart (remove)
	7.	Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Cobra ; traducción Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo by Cobra, Marcos. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 / 2000 (2). Place hold Add to cart (remove)
	8.	Administración del marketing : conocimiento y habilidades : texto, análisis, casos, planes / J. Paul Peter, James H. Donnelly ; traducción Andrés E. Chehade Durán ; revisión técnica Edgar Sánchez López by Peter, J. Paul \| Donnelly, James H. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P282 (1). Place hold Add to cart (remove)
	9.	Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini by Kotler, Philip \| Armstrong, Gary. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 1991 (1). Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / K685f / 1991 (1). Place hold Add to cart (remove)
	10.	Customer contact and the evaluation of service experiences : propositions and implications for the design of services / William O. Bearden, Manoj K. Malhotra and Kelly H. Uscátegui Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	11.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	12.	Process variation as a determinant of bank performance : evidence from the retail banking study / Frances X. Frei...(et al.) Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	13.	What if your denstist looked like Tom Cruise? : applying the match-up hypothesis to a service encounter / Stephen K. Koernig, Albert L. Page Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	14.	A Scale to measure the cognitive control form of perceived control : construction and preliminary assessment / William T. Faranda Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	15.	The Effectiveness of tensile pricing tactics in the advertising of services / Marla Royne Stafford and Thomas F. Stafford Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	16.	Negative comparative advertising : evidence favoring fine-tuning / Alina B. Sorescu and Betsy D. Gelb Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	17.	Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1). Place hold Add to cart (remove)
	18.	El Nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García by Trout, Jack \| Rivkin, Steve. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / T768 (2). Place hold Add to cart (remove)
	19.	Temporal differentiation and the market for second opinions / Milkos Sarvary Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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