Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO" and su-to:CONDUCTA DEL CONSUMIDOR'

	161.	In Serach of data : an editorial / Steven M. Shugan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	162.	Referral infomediaries / Yuxin Chen, Ganesh Iyer, V. Padmanablan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	163.	Temporal differentiation and the market for second opinions / Milkos Sarvary Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	164.	The Effects of temporal consistency of sales promotions and availability on consumer choice behavior / Joffre Swait and Tülin Erdem Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	165.	Can repeating a brand claim lead to memory confusion? : the effects of claim similarity and concurrent repetition / Sharmistha Law Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	166.	Passing the torch : intergenerational influences as a source of brand equity / Elizabeth S. Moore, William L. Wilkie and Richard J. Lutz Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	167.	Marketing emocional : el método de Hallmark para ganar clientes para toda la vida / Scott Robinette, Claire Brand y Vicki Lenz by Robinette, Scott \| Brand, Claire \| Lenz, Vicki. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / R614 (1). Place hold Add to cart (remove)
	168.	La Empresa basada en las relaciones : impulsando el éxito de la empresa a través de la gestión de las relaciones con los clientes CRM / Ray McKenzie by McKenzie, Ray. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bilbao : Ediciones Deusto, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / M142 (1). Place hold Add to cart (remove)
	169.	CRM cómo implementar y beneficiarse de la gestión de las relaciones con los clientes : customer relationship management / Jay Curry con Adam Curry by Curry, Jay \| Curry, Adam. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / C877 (1). Place hold Add to cart (remove)
	170.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)
	171.	Jugadas maestras : qué enseñan los seis casos más exitosos de comercialización en los Estados Unidos / Paul B. Brown ; traducción Adriana de Hassan by Brown, Paul B. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Editorial Norma, c1989, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / B769 (1). Place hold Add to cart (remove)
	172.	La Conducta del consumidor y del cliente : cómo conocer a sus consumidores y clientes, así como diseñar un programa de retención y fidelización para que no le abandonen / José María Ferré Trenzano, Jordi Ferré Nadal by Ferré Trenzano, José María \| Ferré Nadal, Jordi. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / F277 (1). Place hold Add to cart (remove)
	173.	La Ley del consenso y las realidades virtuales : el marketing como sociología del mercado / R. Homs by Homs, R. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Grupo Editorial Iberoamérica, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H658 (1). Place hold Add to cart (remove)
	174.	Segmentación de mercados / Ricardo Fernández Valiñas by Fernández Valiñas, Ricardo. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : ECAFSA ; Thomson Learning, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8105 / F276 (2). Place hold Add to cart (remove)
	175.	Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W. Edition: 9. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / B511 (2). Place hold Add to cart (remove)
	176.	Grupo Cavelier : informe final / Luis Gabriel Ramírez Fajardo ; asesor Carlos Fernando Valencia by Ramírez Fajardo, Luis Gabriel \| Valencia, Carlos Fernando [director]. Language: Spanish Publisher: Bogotá : s.n., 2002Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2002 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.835 / R154p (1). Place hold Add to cart (remove)
	177.	Criadero de avestruces : UCCELTRUZ / Gustavo Andrés Múnera Yasnó ; director Franco de Milleri Bonilla by Múnera Yasnó, Gustavo Andrés \| de Milleri Bonilla, Franco [director]. Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.81 / M862 (2). Place hold Add to cart (remove)
	178.	Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; versión española de Roberto M. Alvarez del Blanco by Aaker, David A \| Joachimsthaler, Erich. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.8 (1). Place hold Add to cart (remove)
	179.	Los Diez pecados capitales del marketing : indicios y soluciones / Kotler, Philip by Kotler, Philip. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.12 (1). Place hold Add to cart (remove)
	180.	Gerencia de clientes : estrategias de marketing para lograr la fidelidad de los clientes / Emigdio A. Martínez L. by Martínez L., Emigdio A. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Emigdio Martínez Consultores, c2005?Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / M178 (2). Place hold Add to cart (remove)

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