Passing the torch : intergenerational influences as a source of brand equity / Elizabeth S. Moore, William L. Wilkie and Richard J. Lutz
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | CULTURA | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | SOCIALIZACIONOther classification: REV In: Journal of Marketing Vol. 66 No. 2 (2003) ; p. 17-37No physical items for this record
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