Biblioteca Juan Alberto Aragón Bateman

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Your search returned 11 results.

1.
Capturing individual differences in paired comparisons : an extended BTL model incorporating descriptor variables / William R. Dillon, Ajith Kumar and Melinda Smith de Borrero

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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2.
COSTA : contribution optimizing sales territory alignment / Bernard Skiera, Sönke Albers

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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3.
MDS maps for product attributes and market response : an application to scanner panel data / Rick L. Andrews, Ajay K. Manrai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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4.
Modular architectures in the marketing process / Ron Sanchez

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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5.
Emerging issues in marketing / Charles R. Taylor

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
Illusions of marketing planners / John A. Weber

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
The Joint spatial representation of multiple variable batteries collected in marketing research / Wayne S. DeSarbo and Jianan Wu

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
Misleading heuristics and moderated multiple regression models / Julie R. Irwin and Gary H. McClelland

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
Hierarchical bayes versus finite mixture conjoint analysis models : a comparison of fit, prediction and partworth recovery / Rick L. Andrews, Asim Ansari and Imran S. Currim

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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11.
A Simulated annealing heuristic for a bicriterion partitioning problem in market segmentation / Michael J. Brusco, J. Dennis Cradit and Stephanie Stahl

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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