Your search returned 4 results.

1.
Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

2.
Marketing in the network economy / Ravi S. Achrol and Philip Kotler

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

3.
Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

4.
Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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