Marketing in the network economy / Ravi S. Achrol and Philip Kotler
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CAMBIO SOCIAL | COMPETENCIA COMERCIAL | CONSUMIDORES | ECONOMIA | ESTRATEGIAS DE MERCADEO | INNOVACIONES EN EL CONSUMO | INNOVACIONES TECNOLOGICAS | MERCADEO | PRECIOS | TECNOLOGIAOther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 146-163No physical items for this record
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