Your search returned 132 results.

21.
El Plan de negocios : de herramienta de evaluación de una inversión a elaboración de un plan estratégico y operativo / Antonio Borello ; traducción Iván Augusto Bonilla Puerta ; revisión Francisco Infante Díaz

by Borello, Antonio.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / B672 (3).

22.
Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope

by McCarthy, E. Jerome | Perreault, William D.

Edition: 13. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). :

23.
Sales through sequential distribution channels : an application to movies and videos / Donald R. Lehmann and Charles B. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

24.
Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

25.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

26.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

27.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

28.
Investigating new product diffusion across products and countries / Debabrata Talukdar, K. Sudhir, Andrew Ainslie

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

29.
When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

30.
Multinational diffusion models : an alternative framework / V. Kumar, Trickhy V. Krishnan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

31.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

32.
Unidad virtual portátil antiestrés / Luis Eduardo Otálora Angel, Gabriela Hernández Pabón ; director Carlos Adolfo Lucas

by Otálora Angel, Luis Eduardo | Hernández Pabón, Gabriela | Lucas, Carlos Adolfo [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.83 / O815 (1).

33.
Internet, comercio electrónico y plan de negocio / Jorge Bachs Ferrer, María Pilar López-Jurado González, Mariano Yagüez Insa

by Bachs Ferrer, Jorge | López-Jurado González, María Pilar | Yagüez Insa, Mariano.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bilbao : Ediciones Deusto, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / B113 (1).

34.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1).

35.
Criadero de avestruces : UCCELTRUZ / Gustavo Andrés Múnera Yasnó ; director Franco de Milleri Bonilla

by Múnera Yasnó, Gustavo Andrés | de Milleri Bonilla, Franco [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.81 / M862 (2).

36.
Comercializadora de carnes exóticas : Exotic Meat / Ana Karina Guevara Carreño ; director Franco de Milleri Bonilla

by Guevara Carreño, Ana Karina | de Milleri Bonilla, Franco [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / G829 (2).

37.
Plan de negocios : C.I. God's Arts / Yadira Blanco Jiménez ; directores Franco de Milleri Bonilla, Hernán Salazar

by Blanco Jiménez, Yadira | de Milleri Bonilla, Franco [director] | Salazar, Hernán [director].

Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.81 / B516 (1).

38.
Juguetones ropa infantil / Fabián Andrés Vera Arciniégas, Diana Patricia Pinzón Romero ; directores Jorge Garcés y Luis Fernando Ñustes

by Vera Arciniégas, Fabián Andrés | Garcés, Jorge [director] | Ñustes, Luis Fernando [director] | Pinzón Romero, Diana Patricia.

Language: Spanish Publisher: Bogotá : s.n., 2004Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2004 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / V271 (2).

39.
Venuss ropa interior femenina sólo para hombres / Liz Carolina Páez Córdoba, Ginna Andrea Casas Rojas, Diana Patricia Alfonso Millán ; director Jorge Garcés

by Páez Córdoba, Liz Carolina | Alfonso Millán, Diana Patricia | Casas Rojas, Ginna Andrea | Garcés, Jorge [director].

Language: Spanish Publisher: Bogotá : s.n., 2004Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2004 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / P129 (2).

40.
Plan de negocios : C.I. Orange Wine / Yenny Vanegas Rodríguez ; director Jorge Garcés ; asesor Luis Fernando Ñustes

by Vanegas Rodríguez, Yenny | Garcés Cano, Jorge [director] | Ñustes, Luis Fernando [asesor].

Language: Spanish Publisher: Bogotá : s.n., 2004Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2004 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / V162 (2).

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