Biblioteca Juan Alberto Aragón Bateman

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41.
Truth or consequences : an analysis of vaporware and new product announcements / Barry L. Bayus, Sanjay Jain and Ambar G. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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42.
Why some new products are more successful than others / David H. Henard and David M. Szymanski

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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43.
The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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44.
Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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45.
Investigating new product diffusion across products and countries / Debabrata Talukdar, K. Sudhir, Andrew Ainslie

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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46.
When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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47.
Multinational diffusion models : an alternative framework / V. Kumar, Trickhy V. Krishnan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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48.
Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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49.
El Marketing : modas y modelos / Jorge Enrique Garcés Cano

Source: Suma AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

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50.
Debería usted lanzar una marca de combate? : los clientes se vuelven repentinamente hipercoscientes del valor mientras que sus competidores con precios bajos le pisan los talones / Mark Ritson

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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51.
Una guía práctica para combinar productos y servicios / Venkatesh Shankar, Leonard L. Berry y Thomas Dotzel

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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52.
Orquestar una reestructuración : CINSA / Alejandro Ruelas-Gossi

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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53.
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