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321.
Understanding sponsorship effects / Tony Meenaghan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

322.
Social identity effects in a belief-attitude-intentions hierarchy : implications for corporate sponsorship / Robert Madrigal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

323.
Sponsorship and recall of sponsors / T. Lardinoit, C. Derbaix

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

324.
Sponsorship and advertising : a comparison of consumer perceptions / Tony Meenaghan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

325.
The Emotional side of price / Regina M. O'Neill and David R. Lambert

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

326.
On being happy and possessive : the interactive effects of mood and personality on consumer judgments / Joseph P. Forgas, Joseph Ciarrochi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

327.
Self-regulation of unwanted consumption / Robert Lawson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

328.
Disposition of possessions among families of people living with AIDS / Steven M. Kates

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

329.
Determinants of chinese consumers' green purchase behavior / Ricky Y. K. Chan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

330.
Embodied-concept use in sense making by marketing managers / José Antonio Rosa

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

331.
Updating Heider's balance theory in consumer behavior : a jewish couple buys a german car and additional buying-consuming transformation stories / Arch G. Woodside, Jean-Charles Chebat

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

332.
Applying general living systems theory to learn consumers'sense making in attending performing arts / Marylouise Caldwell

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

333.
Sense making : trojan Horse? pandora's box? / Margaret Craig-Lees

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

334.
Romancing the past : heritage visiting and the nostalgic consumer / Christina Goulding

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

335.
How buyers frame problems : revisited / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

336.
Deception in marketing research : ethical, methodological and disciplinary implications / Allan J. Kimmel, N. Craig Smith

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

337.
Mystery shopping : using deception to measure service performance / Alan M. Wilson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

338.
The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

339.
Consumer vulnerability to scams, swindles and fraud : a new theory of visceral influences on persuasion / Jeff Langenderfer, Terence A. Shimp

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

340.
Gotcha : findings from an exploratory investigation on the dangers of using deceptive practices in the mail-order business / Joëlle Vanhamme and Adam Lindgreen

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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